“Why should I have a blog?”
Years ago, I asked myself the same question.
As a content marketing and copywriter, I’ve written extensively for clients’ blogs. But if you can get business through other channels, what’s the point of having a blog?
I won’t say that blogs are for everyone, but they are cheap and the pros often outweigh the cons.
Here are 3 major benefits for business blogging:
They give customers a chance to learn more about the business
They educate visitors, which builds credibility, authority, and trust
Blogs can capture and nurture leads
In today’s content-driven world, blogs are excellent marketing mechanisms. They provide information for today’s information-hungry customer, who performs the majority of their product research online.
Multiple studies have shown clear ROI benefits for companies that do blog.
For instance, Hubspot data revealed the stark benefits of business blogging:
In that same article, Hubspot pointed out that blog articles keep working for you long after you’ve posted them. If you can write articles that generate traffic for months or years, then you’ve found a very affordable method of traffic generation.
The Blog Is Just a Gateway
It’s just a step in the marketing funnel, bringing them one step closer to your email opt-in page.
Email lists are the real aim of your blog — once on your list, you can proceed with lead nurturing, upsells, and ongoing marketing.
For more info on business blogging, check out the rest of my site.
If you’d like help with your company blog … writing, editing, or content strategy … drop me an email.