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Nathan T Warne
Freelance Copywriting, Marketing, & Design
Nathan T Warne

    Daily Archives: September 3, 2018

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    One Copywriting Emotion to Rule Them All: Primal Fear

    September 3, 2018

    A “copywriting emotion” is an emotion that copywriters target in order to compel action. In DigitalMarketer.com’s direct response copywriting certification course they listed 37 — which I believe they got from Bob Bly, but I’d have to double check. The list includes emotions such as: Curiosity Optimism Loneliness Fear Vanity To name just a few.…

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