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Nathan T Warne
Freelance Copywriting, Marketing, & Design
Nathan T Warne

    Daily Archives: September 10, 2018

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    Email Marketing

    Email Metrics: Everything You Know Is Wrong

    September 10, 2018

    Email metrics come in many shapes and sizes … open rates … click-throughs … subscribes … unsubscribes … bounces … ROI … share rate … list growth rate. You get the idea. But do all of these metrics really matter? Email Metrics Analysis Paralysis Analytics can be good or evil, depending on how the data…

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