Copywriting Questions to Expect from a Freelance Copywriter

At the start of a copywriting project, freelance copywriters will often present you with a set of copywriting questions.

This questionnaire is often called a “creative brief,” a “discovery questionnaire,” or something along those lines.

Regardless of its label, this list of questions is essential to the copywriting process.

Answering these questions carefully does a few things. It:

• Puts you and the copywriter on the same page
• Lays the foundation for the research phase
• Gives the copywriter a 360-degree view of the project
• Helps him or her produce great copy

Below are the types of questions to expect.

Copywriting Questions to Expect from Your Freelance Copywriter

There are probably as many creative briefs as there are freelance copywriters.

But they do cover the same territory.

Below are topics that will likely be covered when meeting with a copywriter … these are the same subjects I ask about when beginning a new project.

Basic Business Information

First things first.

The writer will need to know basic details about your business, including contact information, mailing address, URL, and who will be in charge of the project.

Some copywriters may even ask details about the size and makeup of the company.

The Project’s Purpose

Every copywriting project has a different aim.

Examples include product launches, lead generation campaigns, SEO campaigns, email newsletters, and so on.

Reference Material

Reference material is an essential part of the research phase.

The following materials help your freelancer understand:

• Past and current sales strategies
• The hearts and minds of the target audience
• Your products and services

Reference material that can help the copywriter includes:

• Previous marketing materials

• Current marketing materials

• Data cards or data on your target audience

• Data sheets on your products

And any other relevant information you can provide.

Customer Details

Your prospect is the center of the universe, at least when it comes to writing sales copy.

Here, copywriting questions will dig deep into your prospect’s profile, focusing on:

• Demographics

• Psychographics

• Pain points

• Hot buttons

• Fears

• Desires

• Testimonials

And so on.

Your Solutions

Next up on the docket come a series of questions about your solutions.

Expect questions about:

• Your USP

• Your mission statement or company values

• Features and benefits of your solution

• Specifics around the offer

And so forth.

Final Thoughts

As mentioned, every freelance copywriter has their own set of copywriting questions.

Hopefully, though, this article gives you an idea of what copywriters will ask … and why.

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