The idea that AI copywriting will replace human copywriters is a scary thought. Just imagine … you simply log in to your copywriting software, feed it a set of topics, and seconds later you have 100,000 words of sales copy. Science fiction? Nope. As you’ll see, this is already possible… AI Copywriting Software vs. Human…
B2B copywriting vs. B2C copywriting … is there really a difference? Yes and no. First, let’s bust the myth that all B2B copywriting is purely logical… Once upon a time, marketing legend Dan Kennedy wanted to sell a product to dentists. Being the impeccable researcher that he is, he didn’t just read about them online……
When it comes to direct response marketing design, decades of testing have revealed that ugly design outperforms “beautiful” design trends all the time. If you are familiar with traditional direct response marketing, you probably know this already. However, this goes against the common wisdom you’ll hear from designers, who promote minimalist, aesthetically pleasing design. The…
Knowing your prospect is the most essential ingredient when it comes to copywriting research. Why? It’s simple – the prospect is your buyer. He or she is the one you need to win over, persuade, and convert. Know them, feel their emotions, speak their language, and you’ll get more conversions … more sales … and…
At the start of a copywriting project, freelance copywriters will often present you with a set of copywriting questions. This questionnaire is often called a “creative brief,” a “discovery questionnaire,” or something along those lines. Regardless of its label, this list of questions is essential to the copywriting process. Answering these questions carefully does a…
Ready for some intermediate SEO copywriting? Today we’re covering keyword clusters, keyword groups, and variable keyword decision trees… Okay, the last one I made up … but the first two are real. For a long, long time single-keyword optimization has been the name of the game for SEOs. And, for many, it still is. That…
