Direct response marketing is a marketing methodology that attempts to elicit a specific response right now. It is my favorite kind of marketing… But for some, it’s also the most annoying. Think of: Infomercials and shopping channels Long-scrolling sales pages with order button after order button Snail mail sales letters There are different schools of…
My SEO email content recycling program (wow, what a mouthful) is a streamlined, well-oiled machine. If you want a content production pipeline that gushes more content than Old Faithful, then you’ve come to the right place. In the next 5 minutes, you can learn how to double up your content, combine it with SEO best…
My SEO content marketing strategy is so simple you can start using it under 5 minutes. Well, 5 minutes may be a bit of an overstatement … and there are more than 3 steps … but my strategy is still super simple. That doesn’t mean it’s “amateur” or ineffective, though. In fact, it’s very efficient…
If you want to grab the attention of machines and people, then SEO copywriting is your golden ticket. SEO copywriting combines the best of both marketing functions – conversion-focused copywriting and traffic-getting SEO. SEO copywriting an essential skill for every copywriter to have. Fortunately, it’s far easier to acquire than direct response copywriting. So What…
Want to know how to write for the web? Then you need to start with one important concept: readability. Today, clarity and readability have become more important than ever. People are busier … attention spans are shorter … reading surfaces are smaller. Plus, we’re living in an ocean of noise. Everyone and their grandmother are…
Conversion rates matter less than traffic? Yes, actually … it’s true. Even though I’m a copywriter … and copywriting is ALL ABOUT conversions … I’m more interested in success, the big picture, and the truth. And the truth is that conversion rates can matter less than traffic. To explain why, let’s review the factors that…
