Selling vs. telling – which one wins the ROI showdown? Lots of folks don’t like to sell, but selling is how you grow business. And it’s the essence of direct response marketing, one of the most fundamental internet marketing strategies. If you want to make money, then you have to sell. But that’s not saying…
“Why should I have a blog?” Years ago, I asked myself the same question. As a content marketing and copywriter, I’ve written extensively for clients’ blogs. But if you can get business through other channels, what’s the point of having a blog? I won’t say that blogs are for everyone, but they are cheap and…
Good copywriting doesn’t appear from thin air. “Pantsing” may be a good way to let the ideas flow freely, but outlining in copywriting ensures your ideas stay organized and on-target. Now, some pantsers may not want to hear this, but outlining and pantsing aren’t enemies. Here’s an example that proves my point. In college, I…
My SEO copywriting template makes web writing a breeze. It’s simple, elegant, and functional, letting you spend less time in WordPress and more time in your favorite word processor. A template streamlines the SEO copywriting workflow and can be used for any SEO writing project. This template isn’t the same as a content plan or…
Headline words and click-through rates are like 2 peas in a pod. One strongly, strongly impacts the other. Now, the FUDders at Google will have you believe that if you just “write great content” then people will come. But this isn’t Field of Dreams… This is marketing. In other words, it’s more about how you…
If your email marketing doesn’t make money, then your content strategy may be to blame. Here are 5 common reasons that emails fail to engage, convert, and sell: 5 Reasons Your Email Marketing Doesn’t Make Money 1. Your content is boring The Problem: Boring content kills … it kills conversion rates, engagement, interest, and sales.…
