What Is Direct Response Marketing?

Direct response marketing is a marketing methodology that attempts to elicit a specific response right now. It is my favorite kind of marketing… But for some, it’s also the most annoying. Think of: Infomercials and shopping channels Long-scrolling sales pages with order button after order button Snail mail sales letters There are different schools of…

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What Is SEO Copywriting?

If you want to grab the attention of machines and people, then SEO copywriting is your golden ticket. SEO copywriting combines the best of both marketing functions – conversion-focused copywriting and traffic-getting SEO. SEO copywriting an essential skill for every copywriter to have. Fortunately, it’s far easier to acquire than direct response copywriting. So What…

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