COVID-19 has accelerated digital transformation and technological adoption in a number of sectors.…
For several decades, disruptive technology has been transforming society, the economy, and the…
Marketing is changing as quickly as the digital ecosystem. In this article, we’ll…
What is digital transformation? And what is its true end goal? Despite the…
Today, we are seeing a consistently shrinking gap between humans and their machines.…
Digital transformation trends in 2019 and 2020 offer tantalizing glimpses into the future…
At first I was just going to take some highlights from Mary Meeker’s…
Google I/O 2019 was a window into the future. During their keynote, the…
There are almost as many copywriting structures as there are copywriters. While researching…
What can Dell teach us about B2B copywriting? A lot, as we’ll soon…
This week, we’ll look at four key ways to build authority with content…
This week, I’ve decided to switch gears and knock out a few B2C…
Do your content writers fail to meet your expectations? Do they forget deadlines…
To continue with my automation theme, let’s look at AI and the future…
If you’ve read my earlier articles on AI, copywriting, and automation, you probably…
AI and copywriting automation won’t take your job tomorrow. But it will have…
AI copywriting has already arrived. In certain contexts, it already outperforms humans. Given…
In recent articles I have been exploring AI, RPA, digital trends such as…
In this article, we’ll dive into some digital transformation statistics, data, and trends…
Statistics about Robotic Process Automation (RPA) and AI have fueled a very heated…
AI Superpowers: China, Silicon Valley, and the New World Order … And What AI Means for Your Business
This article marks the beginning of my blog’s focus on The Big Picture…
Ever wonder why your emails are getting ignored? Of course, there are many…
Sales funnels are common, and so are these mistakes… Avoid these and don’t…
There’s a famous study that proves the pervasive, persuasive power of “the reason…
“Should your content marketing sell or tell?” is the wrong question. Some marketing…
Content marketing vs. direct response marketing … is there really a difference? Well,…
The idea that AI copywriting will replace human copywriters is a scary thought.…
B2B copywriting vs. B2C copywriting … is there really a difference? Yes and…
When it comes to direct response marketing design, decades of testing have revealed…
Knowing your prospect is the most essential ingredient when it comes to copywriting…
At the start of a copywriting project, freelance copywriters will often present you…
Ready for some intermediate SEO copywriting? Today we’re covering keyword clusters, keyword groups,…
Direct response marketing is a marketing methodology that attempts to elicit a specific…
My SEO email content recycling program (wow, what a mouthful) is a streamlined,…
My SEO content marketing strategy is so simple you can start using it…
If you want to grab the attention of machines and people, then SEO…
Want to know how to write for the web? Then you need to…
Conversion rates matter less than traffic? Yes, actually … it’s true. Even though…
Email metrics come in many shapes and sizes … open rates … click-throughs…
A “copywriting emotion” is an emotion that copywriters target in order to compel…
If you want to know how to write sales copy without lifting a…
Do you suffer from the “blank page blues” when you’re copywriting? Is it…
There are many types of copywriting bullets, but one of the best is…
The structure of a sales promotion used to be a mystery to me.…
Selling vs. telling – which one wins the ROI showdown? Lots of folks…
“Why should I have a blog?” Years ago, I asked myself the same…
Good copywriting doesn’t appear from thin air. “Pantsing” may be a good way…
My SEO copywriting template makes web writing a breeze. It’s simple, elegant, and…
Headline words and click-through rates are like 2 peas in a pod. One…
If your email marketing doesn’t make money, then your content strategy may be…
What is a hub and spoke content model? This content strategy is fundamental…
Before we explain how to create a content pyramid, let’s define the term.…
Welcome to my new blog at nathantwarne.com. As clients and business associates know,…