AIDesign

Google I/O 2019 and the Future of Digital Technology

Google I/O 2019 was a window into the future. During their keynote, the world’s biggest search engine revealed their most interesting projects. These tech developments paint a picture of what tomorrow will look like – and it looks like something from a sci-fi movie. Because technology drives today’s fast-paced economy, businesses should pay close attention…

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B2B CopywritingCopywritingDirect Response Copywriting

One Copywriting Structure to Rule Them All

There are almost as many copywriting structures as there are copywriters. While researching this article, I came across one article that listed several dozen structures. But there’s a major problem with copywriting structures… They are simply tactics. When you study copywriting, it’s important to understand strategy and principles … not just tactics. To illustrate the…

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Content Marketing

How to Build Authority with Content Marketing

This week, we’ll look at four key ways to build authority with content marketing. Content marketing — perhaps the biggest marketing trend of the digital age — can be used to help you create: Authority Expertise Thought leadership A platform for your ideas And much more. First, let’s briefly recap what content marketing is. Then…

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AIDesign

AI and the Future of Education: A Quick Snapshot

To continue with my automation theme, let’s look at AI and the future of education. Most of us don’t know what tomorrow’s classroom will look like, but tech trends are already pointing the way. Let’s look at five of them: 1. Blended learning will become the norm. One common tech trend in education is blending…

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