FinanceTechnology

3 Long-Term Investing Trends to Watch in the 2020s

COVID-19, the great accelerator of change, has helped to identify a few of the most influential and profitable long-term investing trends. According to McKinsey, for instance, COVID-19 has widened the gap between leaders and laggards in the global profit curve. Unsurprisingly to those watching the markets, 2020’s most profitable industries included: Semiconductors Pharmaceuticals Software Technology…

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AIDesign

Google I/O 2019 and the Future of Digital Technology

Google I/O 2019 was a window into the future. During their keynote, the world’s biggest search engine revealed their most interesting projects. These tech developments paint a picture of what tomorrow will look like – and it looks like something from a sci-fi movie. Because technology drives today’s fast-paced economy, businesses should pay close attention…

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B2B CopywritingCopywritingDirect Response Copywriting

One Copywriting Structure to Rule Them All

There are almost as many copywriting structures as there are copywriters. While researching this article, I came across one article that listed several dozen structures. But there’s a major problem with copywriting structures… They are simply tactics. When you study copywriting, it’s important to understand strategy and principles … not just tactics. To illustrate the…

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Content Marketing

How to Build Authority with Content Marketing

This week, we’ll look at four key ways to build authority with content marketing. Content marketing — perhaps the biggest marketing trend of the digital age — can be used to help you create: Authority Expertise Thought leadership A platform for your ideas And much more. First, let’s briefly recap what content marketing is. Then…

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