5 Digital Transformation Trends Fueled by COVID-19

COVID-19 has accelerated digital transformation and technological adoption in a number of sectors. Though the crisis has massively disrupted supply chains, productivity, consumption, and financial markets, those very same disruptions have compelled companies around the globe to rethink the way they operate. Every industry has been affected differently by the crisis, but there is one…

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Google I/O 2019 and the Future of Digital Technology

Google I/O 2019 was a window into the future. During their keynote, the world’s biggest search engine revealed their most interesting projects. These tech developments paint a picture of what tomorrow will look like – and it looks like something from a sci-fi movie. Because technology drives today’s fast-paced economy, businesses should pay close attention…

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One Copywriting Structure to Rule Them All

There are almost as many copywriting structures as there are copywriters. While researching this article, I came across one article that listed several dozen structures. But there’s a major problem with copywriting structures… They are simply tactics. When you study copywriting, it’s important to understand strategy and principles … not just tactics. To illustrate the…

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