COVID-19 has accelerated digital transformation and technological adoption in a number of sectors. Though the crisis has massively disrupted supply…
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For several decades, disruptive technology has been transforming society, the economy, and the way we live our lives. Yet according…
Marketing is changing as quickly as the digital ecosystem. In this article, we’ll explore some of the top marketing statistics,…
What is digital transformation? And what is its true end goal? Despite the prevalence of this term, the definition of…
Today, we are seeing a consistently shrinking gap between humans and their machines. In fact, joining the augmented workforce may…
Digital transformation trends in 2019 and 2020 offer tantalizing glimpses into the future of work, business, and life … but…
At first I was just going to take some highlights from Mary Meeker’s 2019 Internet Trends report. But I quickly…
Google I/O 2019 was a window into the future. During their keynote, the world’s biggest search engine revealed their most…
There are almost as many copywriting structures as there are copywriters. While researching this article, I came across one article…
What can Dell teach us about B2B copywriting? A lot, as we’ll soon see — in this article, we’ll examine…
This week, we’ll look at four key ways to build authority with content marketing. Content marketing — perhaps the biggest…
This week, I’ve decided to switch gears and knock out a few B2C advertising tips. These tips are designed mainly…
Do your content writers fail to meet your expectations? Do they forget deadlines … write poorly … or stray from…
To continue with my automation theme, let’s look at AI and the future of education. Most of us don’t know…
If you’ve read my earlier articles on AI, copywriting, and automation, you probably know that the future of copywriting has…
AI and copywriting automation won’t take your job tomorrow. But it will have an impact on the copywriting job market.…
AI copywriting has already arrived. In certain contexts, it already outperforms humans. Given the right conditions, AI copywriting software beats…
In recent articles I have been exploring AI, RPA, digital trends such as upskilling, and the impending automation revolution. Most…
In this article, we’ll dive into some digital transformation statistics, data, and trends that will be relevant in 2019. We’ll…
Statistics about Robotic Process Automation (RPA) and AI have fueled a very heated debate … a debate that demonstrates how…
AI Superpowers: China, Silicon Valley, and the New World Order … And What AI Means for Your Business
This article marks the beginning of my blog’s focus on The Big Picture — namely, on technology, digital trends, and…
Ever wonder why your emails are getting ignored? Of course, there are many possible causes. The headline may be weak…
Sales funnels are common, and so are these mistakes… Avoid these and don’t be surprised if you double conversions and…
There’s a famous study that proves the pervasive, persuasive power of “the reason why” in copywriting and marketing. Yes, the…
“Should your content marketing sell or tell?” is the wrong question. Some marketing professionals have gone ahead and offered in-depth…
Content marketing vs. direct response marketing … is there really a difference? Well, it depends on your marketing philosophy. If…
The idea that AI copywriting will replace human copywriters is a scary thought. Just imagine … you simply log in…
B2B copywriting vs. B2C copywriting … is there really a difference? Yes and no. First, let’s bust the myth that…
When it comes to direct response marketing design, decades of testing have revealed that ugly design outperforms “beautiful” design trends…
Knowing your prospect is the most essential ingredient when it comes to copywriting research. Why? It’s simple – the prospect…
At the start of a copywriting project, freelance copywriters will often present you with a set of copywriting questions. This…
Ready for some intermediate SEO copywriting? Today we’re covering keyword clusters, keyword groups, and variable keyword decision trees… Okay, the…
Direct response marketing is a marketing methodology that attempts to elicit a specific response right now. It is my favorite…
My SEO email content recycling program (wow, what a mouthful) is a streamlined, well-oiled machine. If you want a content…
My SEO content marketing strategy is so simple you can start using it under 5 minutes. Well, 5 minutes may…
If you want to grab the attention of machines and people, then SEO copywriting is your golden ticket. SEO copywriting…
Want to know how to write for the web? Then you need to start with one important concept: readability. Today,…
Conversion rates matter less than traffic? Yes, actually … it’s true. Even though I’m a copywriter … and copywriting is…
Email metrics come in many shapes and sizes … open rates … click-throughs … subscribes … unsubscribes … bounces ……
A “copywriting emotion” is an emotion that copywriters target in order to compel action. In DigitalMarketer.com’s direct response copywriting certification…
If you want to know how to write sales copy without lifting a finger … while loafing on your couch…
Do you suffer from the “blank page blues” when you’re copywriting? Is it a struggle to find ideas and topics?…
There are many types of copywriting bullets, but one of the best is the feature-bennie bullet (i.e., feature-benefit). At least,…
The structure of a sales promotion used to be a mystery to me. Beyond the headline and the close, I…
Selling vs. telling – which one wins the ROI showdown? Lots of folks don’t like to sell, but selling is…
“Why should I have a blog?” Years ago, I asked myself the same question. As a content marketing and copywriter,…
Good copywriting doesn’t appear from thin air. “Pantsing” may be a good way to let the ideas flow freely, but…
My SEO copywriting template makes web writing a breeze. It’s simple, elegant, and functional, letting you spend less time in…
Headline words and click-through rates are like 2 peas in a pod. One strongly, strongly impacts the other. Now, the…
If your email marketing doesn’t make money, then your content strategy may be to blame. Here are 5 common reasons…
What is a hub and spoke content model? This content strategy is fundamental for any content marketing funnel or SEO…
Before we explain how to create a content pyramid, let’s define the term. As with any other content marketing term,…
Welcome to my new blog at nathantwarne.com. As clients and business associates know, I have been using rawenglish.com as my…