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Nathan T Warne
Freelance Copywriting, Marketing, & Design
Nathan T Warne

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    Did ARK Invest Just Say that Value Investing Is Dead?

    October 19, 2020

    Did ARK Invest just claim that value investing is dead? In a recent article on Marketplace, Cathie Wood has been…

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    3 Long-Term Investing Trends to Watch in the 2020s

    October 9, 2020

    COVID-19, the great accelerator of change, has helped to identify a few of the most influential and profitable long-term investing…

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    Deflationary Tech, Currency Inflation, & the Future of Work

    October 2, 2020

    To stave off an economic crash, the Federal Reserve has injected trillions of dollars of liquidity into the markets through…

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    Why Fintech Will Overturn Traditional Finance

    September 24, 2020

    The fintech revolution is well underway and is set to radically disrupt and transform traditional financial systems. Yet, as with…

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    5 Digital Transformation Trends Fueled by COVID-19

    September 16, 2020

    COVID-19 has accelerated digital transformation and technological adoption in a number of sectors. Though the crisis has massively disrupted supply…

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    Disruptive Technology Trends Poised to Reshape the World

    September 15, 2020

    For several decades, disruptive technology has been transforming society, the economy, and the way we live our lives. Yet according…

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    Marketing Statistics and Research Recap: October 2019

    October 31, 2019

    Marketing is changing as quickly as the digital ecosystem. In this article, we’ll explore some of the top marketing statistics,…

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    What’s the End Game of Digital Transformation?

    September 21, 2019

    What is digital transformation? And what is its true end goal? Despite the prevalence of this term, the definition of…

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    Why the Workforce of the Future Will Be Augmented

    August 23, 2019

    Today, we are seeing a consistently shrinking gap between humans and their machines. In fact, joining the augmented workforce may…

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    Digital Transformation: Today’s Trends vs. Tomorrow’s Forecasts

    July 22, 2019

    Digital transformation trends in 2019 and 2020 offer tantalizing glimpses into the future of work, business, and life … but…

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    A Detailed Summary of Mary Meeker’s Internet Trends Report, 2019

    June 18, 2019

    At first I was just going to take some highlights from Mary Meeker’s 2019 Internet Trends report. But I quickly…

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    Google I/O 2019 and the Future of Digital Technology

    May 15, 2019

    Google I/O 2019 was a window into the future. During their keynote, the world’s biggest search engine revealed their most…

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    One Copywriting Structure to Rule Them All

    April 15, 2019

    There are almost as many copywriting structures as there are copywriters. While researching this article, I came across one article…

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    What Dell Can Teach Us About B2B Copywriting

    April 8, 2019

    What can Dell teach us about B2B copywriting? A lot, as we’ll soon see — in this article, we’ll examine…

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    How to Build Authority with Content Marketing

    April 1, 2019

    This week, we’ll look at four key ways to build authority with content marketing. Content marketing — perhaps the biggest…

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    5 Quick B2C Advertising Tips to Double Your Sales

    March 25, 2019

    This week, I’ve decided to switch gears and knock out a few B2C advertising tips. These tips are designed mainly…

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    Disappointed in Your Content Writers? Here Are 5 Things You Can Do About It

    March 18, 2019

    Do your content writers fail to meet your expectations? Do they forget deadlines … write poorly … or stray from…

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    AI and the Future of Education: A Quick Snapshot

    March 11, 2019

    To continue with my automation theme, let’s look at AI and the future of education. Most of us don’t know…

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    To Know the Future of Copywriting, Understand AI

    March 4, 2019

    If you’ve read my earlier articles on AI, copywriting, and automation, you probably know that the future of copywriting has…

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    7 Ways to Prepare for AI and Copywriting Automation

    February 25, 2019

    AI and copywriting automation won’t take your job tomorrow. But it will have an impact on the copywriting job market.…

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    AI Copywriting Revisited: Doomsday for Copywriters, Big Bucks for SMBs

    February 18, 2019

    AI copywriting has already arrived. In certain contexts, it already outperforms humans. Given the right conditions, AI copywriting software beats…

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    Will Automation Lead to an Upskilled Utopian Workplace? Or a De-Skilled Dystopia?

    February 11, 2019

    In recent articles I have been exploring AI, RPA, digital trends such as upskilling, and the impending automation revolution. Most…

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    Digital Transformation Stats and Trends for 2019: Upskilling Takes Center Stage

    February 4, 2019

    In this article, we’ll dive into some digital transformation statistics, data, and trends that will be relevant in 2019. We’ll…

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    Robotic Process Automation (RPA), AI, & Job Loss – How to Fuel B2B Marketing with Statistics

    January 28, 2019

    Statistics about Robotic Process Automation (RPA) and AI have fueled a very heated debate … a debate that demonstrates how…

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    AI Superpowers: China, Silicon Valley, and the New World Order … And What AI Means for Your Business

    January 22, 2019

    This article marks the beginning of my blog’s focus on The Big Picture — namely, on technology, digital trends, and…

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    Why Your Customer, Sally, Buried Your Email

    January 15, 2019

    Ever wonder why your emails are getting ignored? Of course, there are many possible causes. The headline may be weak…

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    5 Common Sales Funnel Mistakes

    January 8, 2019

    Sales funnels are common, and so are these mistakes… Avoid these and don’t be surprised if you double conversions and…

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    Copywriting Cornerstones: “The Reason Why” Is So Powerful Because…

    January 2, 2019

    There’s a famous study that proves the pervasive, persuasive power of “the reason why” in copywriting and marketing. Yes, the…

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    “Should Your Content Marketing Sell or Tell?” Is the Wrong Question

    December 29, 2018

    “Should your content marketing sell or tell?” is the wrong question. Some marketing professionals have gone ahead and offered in-depth…

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    Content Marketing vs. Direct Response Marketing

    December 18, 2018

    Content marketing vs. direct response marketing … is there really a difference? Well, it depends on your marketing philosophy. If…

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    Will AI Copywriting Software Replace Human Copywriters?

    December 10, 2018

    The idea that AI copywriting will replace human copywriters is a scary thought. Just imagine … you simply log in…

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    B2B Copywriting vs. B2C Copywriting – Is There Really a Difference?

    December 3, 2018

    B2B copywriting vs. B2C copywriting … is there really a difference? Yes and no. First, let’s bust the myth that…

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    Direct Response Marketing Design – Minimalism vs. Busy vs. Ugly

    November 22, 2018

    When it comes to direct response marketing design, decades of testing have revealed that ugly design outperforms “beautiful” design trends…

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    Copywriting Research: 15 Tips for Dissecting Your Target Audience

    November 15, 2018

    Knowing your prospect is the most essential ingredient when it comes to copywriting research. Why? It’s simple – the prospect…

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    Copywriting Questions to Expect from a Freelance Copywriter

    November 8, 2018

    At the start of a copywriting project, freelance copywriters will often present you with a set of copywriting questions. This…

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    Keyword Clusters: SEO Copywriting on Steroids

    November 1, 2018

    Ready for some intermediate SEO copywriting? Today we’re covering keyword clusters, keyword groups, and variable keyword decision trees… Okay, the…

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    What Is Direct Response Marketing?

    October 23, 2018

    Direct response marketing is a marketing methodology that attempts to elicit a specific response right now. It is my favorite…

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    Multiply Your Time with An SEO Email Content Recycling Program

    October 16, 2018

    My SEO email content recycling program (wow, what a mouthful) is a streamlined, well-oiled machine. If you want a content…

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    My 1-2-3 SEO Content Marketing Strategy

    October 7, 2018

    My SEO content marketing strategy is so simple you can start using it under 5 minutes. Well, 5 minutes may…

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    What Is SEO Copywriting?

    October 1, 2018

    If you want to grab the attention of machines and people, then SEO copywriting is your golden ticket. SEO copywriting…

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    How to Write for the Web: 5 Simple Tips to Improve Readability

    September 24, 2018

    Want to know how to write for the web? Then you need to start with one important concept: readability. Today,…

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    A Copywriter Confesses: When Conversion Rates Matter Less than Traffic

    September 17, 2018

    Conversion rates matter less than traffic? Yes, actually … it’s true. Even though I’m a copywriter … and copywriting is…

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    Email Metrics: Everything You Know Is Wrong

    September 10, 2018

    Email metrics come in many shapes and sizes … open rates … click-throughs … subscribes … unsubscribes … bounces ……

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    One Copywriting Emotion to Rule Them All: Primal Fear

    September 3, 2018

    A “copywriting emotion” is an emotion that copywriters target in order to compel action. In DigitalMarketer.com’s direct response copywriting certification…

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    How to Write Sales Copy without Lifting a Finger: The Copywriting “Magic Bullet”

    August 25, 2018

    If you want to know how to write sales copy without lifting a finger … while loafing on your couch…

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    Kill “Blank Page” Syndrome in Copywriting, Once & For All

    August 18, 2018

    Do you suffer from the “blank page blues” when you’re copywriting? Is it a struggle to find ideas and topics?…

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    Magic Copywriting Bullets: The Feature-Bennie Bullet

    August 11, 2018

    There are many types of copywriting bullets, but one of the best is the feature-bennie bullet (i.e., feature-benefit). At least,…

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    Structure of a Sales Promotion: Remember It with This Easy Acronym

    August 3, 2018

    The structure of a sales promotion used to be a mystery to me. Beyond the headline and the close, I…

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    Selling vs. Telling in Email Marketing

    July 25, 2018

    Selling vs. telling – which one wins the ROI showdown? Lots of folks don’t like to sell, but selling is…

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    Why Should I Have a Blog? (3 Major Benefits)

    July 18, 2018

    “Why should I have a blog?” Years ago, I asked myself the same question. As a content marketing and copywriter,…

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    Outlining in Copywriting vs. “Pantsing”

    July 11, 2018

    Good copywriting doesn’t appear from thin air. “Pantsing” may be a good way to let the ideas flow freely, but…

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    My SEO Copywriting Template

    July 4, 2018

    My SEO copywriting template makes web writing a breeze. It’s simple, elegant, and functional, letting you spend less time in…

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    10 Headline Words to Instantly Crank Up Click-Through Rates

    May 23, 2018

    Headline words and click-through rates are like 2 peas in a pod. One strongly, strongly impacts the other. Now, the…

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    5 Reasons Your Email Marketing Doesn’t Make Money (And 5 Fixes)

    May 16, 2018

    If your email marketing doesn’t make money, then your content strategy may be to blame. Here are 5 common reasons…

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    What Is a Hub and Spoke Content Model?

    May 9, 2018

    What is a hub and spoke content model? This content strategy is fundamental for any content marketing funnel or SEO…

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    How to Create a Content Pyramid

    May 2, 2018

    Before we explain how to create a content pyramid, let’s define the term. As with any other content marketing term,…

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    Welcome to My New Blog

    April 25, 2018

    Welcome to my new blog at nathantwarne.com. As clients and business associates know, I have been using rawenglish.com as my…

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