“Why should I have a blog?” Years ago, I asked myself the same question. As a content marketing and copywriter, I’ve written extensively for clients’ blogs. But if you can get business through other channels, what’s the point of having a blog? I won’t say that blogs are for everyone, but they are cheap and…
If your email marketing doesn’t make money, then your content strategy may be to blame. Here are 5 common reasons that emails fail to engage, convert, and sell: 5 Reasons Your Email Marketing Doesn’t Make Money 1. Your content is boring The Problem: Boring content kills … it kills conversion rates, engagement, interest, and sales.…
What is a hub and spoke content model? This content strategy is fundamental for any content marketing funnel or SEO strategy. It is not difficult to implement, but it does take some work. In this article, we’ll learn what it is, how it is useful from a marketing perspective, and how it can benefit your…
Before we explain how to create a content pyramid, let’s define the term. As with any other content marketing term, the exact definition can vary. After all, content marketing is a relatively new field, so it stands to reason that people might disagree about some of its details. Heck, even the term “content marketing” means…
