B2B Copywriting vs. B2C Copywriting – Is There Really a Difference?
B2B copywriting vs. B2C copywriting … is there really a difference? Yes and no. First, let’s bust the myth that all B2B copywriting is purely logical… Once upon a time, marketing legend Dan Kennedy wanted to sell a product to dentists. Being the impeccable researcher that he is, he didn’t just read about them online……