B2B copywriting vs. B2C copywriting … is there really a difference? Yes and no. First, let’s bust the myth that all B2B copywriting is purely logical… Once upon a time, marketing legend Dan Kennedy wanted to sell a product to dentists. Being the impeccable researcher that he is, he didn’t just read about them online……
Knowing your prospect is the most essential ingredient when it comes to copywriting research. Why? It’s simple – the prospect is your buyer. He or she is the one you need to win over, persuade, and convert. Know them, feel their emotions, speak their language, and you’ll get more conversions … more sales … and…
At the start of a copywriting project, freelance copywriters will often present you with a set of copywriting questions. This questionnaire is often called a “creative brief,” a “discovery questionnaire,” or something along those lines. Regardless of its label, this list of questions is essential to the copywriting process. Answering these questions carefully does a…
Ready for some intermediate SEO copywriting? Today we’re covering keyword clusters, keyword groups, and variable keyword decision trees… Okay, the last one I made up … but the first two are real. For a long, long time single-keyword optimization has been the name of the game for SEOs. And, for many, it still is. That…
If you want to grab the attention of machines and people, then SEO copywriting is your golden ticket. SEO copywriting combines the best of both marketing functions – conversion-focused copywriting and traffic-getting SEO. SEO copywriting an essential skill for every copywriter to have. Fortunately, it’s far easier to acquire than direct response copywriting. So What…
A “copywriting emotion” is an emotion that copywriters target in order to compel action. In DigitalMarketer.com’s direct response copywriting certification course they listed 37 — which I believe they got from Bob Bly, but I’d have to double check. The list includes emotions such as: Curiosity Optimism Loneliness Fear Vanity To name just a few.…
If you want to know how to write sales copy without lifting a finger … while loafing on your couch … flipping through TV channels … and chugging a 1-liter Coke… …then you’ve just learned how. Let me explain. The first paragraph demonstrates the secret desire of every customer under the sun: People want all…
Do you suffer from the “blank page blues” when you’re copywriting? Is it a struggle to find ideas and topics? Is it difficult to find the right words … to know where to begin … much less how to end? Do you break out in a cold sweat whenever it’s time to write the next…
There are many types of copywriting bullets, but one of the best is the feature-bennie bullet (i.e., feature-benefit). At least, that’s what I call it. If you’ve done your research and your copy outline, then you should know your features and benefits inside out. In short, feature-bennie bullets combine a feature and a benefit into…
