My SEO content marketing strategy is so simple you can start using it under 5 minutes. Well, 5 minutes may be a bit of an overstatement … and there are more than 3 steps … but my strategy is still super simple. That doesn’t mean it’s “amateur” or ineffective, though. In fact, it’s very efficient…
Conversion rates matter less than traffic? Yes, actually … it’s true. Even though I’m a copywriter … and copywriting is ALL ABOUT conversions … I’m more interested in success, the big picture, and the truth. And the truth is that conversion rates can matter less than traffic. To explain why, let’s review the factors that…
What is a hub and spoke content model? This content strategy is fundamental for any content marketing funnel or SEO strategy. It is not difficult to implement, but it does take some work. In this article, we’ll learn what it is, how it is useful from a marketing perspective, and how it can benefit your…