What is digital transformation? And what is its true end goal? Despite the prevalence of this term, the definition of digital transformation is still a bit fuzzy … and its end goals are even fuzzier. Since this is undoubtedly one of the most dominant B2B marketing themes today, it’s a good idea to take a…
Today, we are seeing a consistently shrinking gap between humans and their machines. In fact, joining the augmented workforce may not be an option — it may be a requirement. Among tech industry leaders, it is widely accepted that: Augmentation is the future Humans and machines will become more and more interdependent These trends are…
Digital transformation trends in 2019 and 2020 offer tantalizing glimpses into the future of work, business, and life … but how will these trends evolve over the next decade? Let’s find out… Major Digital Transformation Trends for 2019 and 2020 Here are a few trends that are dominant this year: Digital-First Business Strategies According to…
At first I was just going to take some highlights from Mary Meeker’s 2019 Internet Trends report. But I quickly got carried away. Below you’ll find a very detailed summary of her 333-slide presentation. This year’s report includes a wide range of topics, including: Mobile phone usage Economic trends Online education Healthcare trends A dash…
Google I/O 2019 was a window into the future. During their keynote, the world’s biggest search engine revealed their most interesting projects. These tech developments paint a picture of what tomorrow will look like – and it looks like something from a sci-fi movie. Because technology drives today’s fast-paced economy, businesses should pay close attention…
To continue with my automation theme, let’s look at AI and the future of education. Most of us don’t know what tomorrow’s classroom will look like, but tech trends are already pointing the way. Let’s look at five of them: 1. Blended learning will become the norm. One common tech trend in education is blending…
If you’ve read my earlier articles on AI, copywriting, and automation, you probably know that the future of copywriting has arrived. And it’s moving pretty fast. But will robots take your job? Rather than taking experts’ opinions at face value — many who carry contradictory opinions — I prefer to do my own research and…
AI and copywriting automation won’t take your job tomorrow. But it will have an impact on the copywriting job market. Time will tell whether that impact is massive — or whether it hits a low ceiling and lets writers keep their paychecks for the rest of the century. If you, like me, would rather be…
AI copywriting has already arrived. In certain contexts, it already outperforms humans. Given the right conditions, AI copywriting software beats humans basically all the time. For instance, I previously covered Baidu’s AI Copywriter, which can: Write better product copy than humans Pass the Turing test Spit out 20,000 lines of copy per second As mentioned,…
In recent articles I have been exploring AI, RPA, digital trends such as upskilling, and the impending automation revolution. Most predictions in this arena are dire, forecasting — to be blunt — a rather dystopian future. Such visions include: AI monopolies that control the economy Vast swaths of unskilled people being unable to find work…