Do you suffer from the “blank page blues” when you’re copywriting?
Is it a struggle to find ideas and topics?
Is it difficult to find the right words … to know where to begin … much less how to end?
Do you break out in a cold sweat whenever it’s time to write the next email campaign … Facebook ad … or landing page?
Maybe you’re a new copywriter, a marketer, an entrepreneur, or a small business professional.
Regardless of your profession, “blank page syndrome” can stem from a variety of fears and problems.
- What if readers don’t like your writing?
- What if your copy bombs and gets lousy results?
- What if your boss hates it and makes you rewrite … and rewrite … and rewrite?
- Heck, maybe he’ll even fire you if it’s too bad…
- Or maybe you just hate writing.
And for some people, writing is just plain draining and boring.
For others, it takes forever.
And for others, maybe just getting started is the problem.
Regardless of the root cause for your “blank page blues,” I’ve just sneakily given you the solution to your problem.
So far, I have written around 150 words.
And, if any of the aforementioned problems resonate with you, it’s because I’m following one very important principle of copywriting:
I’m talking about your problem.
And that’s one of the best solutions to the Blank Page Blues – researching and talking about your prospect’s problem.
If you suffer from a fear of the empty wasteland that is the blank page before you…
Well, it’s probably because you haven’t researched enough.
To fix that, simply research your prospect, customer, or target reader … then talk about problems that you uncover in your research. Talking about the problem will naturally lead your on-page conversation towards a solution.
Which, as a business person, you presumably offer.
If you’re still afraid of the blank page, you can even swipe some of the questions I asked up above, then toss those into your copy.
Here are just a few to get you started:
- Are you sick and tired of [problem / symptom]?
- Do you have [problem / symptom]?
- What if [potential problem]?
Asking these questions … then digging around the internet for answers … will help you dig up content that can then feed your blank page.
Ultimately, of course, you’ll end up answering these questions with:
Your Product or Service
Because, as I’ve mentioned elsewhere, copywriting is selling.
It’s not fiction writing and it’s not about being creative.
Copywriting is about influencing and persuading.