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Google I/O 2019 and the Future of Digital Technology

Google I/O 2019 was a window into the future. During their keynote, the world’s biggest search engine revealed their most interesting projects. These tech developments paint a picture of what tomorrow will look like – and it looks like something from a sci-fi movie. Because technology drives today’s fast-paced economy, businesses should pay close attention…

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One Copywriting Structure to Rule Them All

There are almost as many copywriting structures as there are copywriters. While researching this article, I came across one article that listed several dozen structures. But there’s a major problem with copywriting structures… They are simply tactics. When you study copywriting, it’s important to understand strategy and principles … not just tactics. To illustrate the…

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