Blog Posts by Date

• Will Automation Lead to an Upskilled Utopian Workplace? Or a De-Skilled Dystopia? February 11, 2019
• Digital Transformation Statistics and Trends for 2019 February 4, 2019
• Robotic Process Automation (RPA), AI, & Job Loss – How to Fuel B2B Marketing with Statistics January 28, 2019
• AI Superpowers: China, Silicon Valley, and the New World Order … And What AI Means for Your Business January 22, 2019
• Why Your Customer, Sally, Buried Your Email January 15, 2019
• 5 Common Sales Funnel Mistakes January 8, 2019
• Copywriting Cornerstones: “The Reason Why” Is So Powerful Because… January 2, 2019
• “Should Your Content Marketing Sell or Tell?” Is the Wrong Question December 29, 2018
• Content Marketing vs. Direct Response Marketing December 18, 2018
• Will AI Copywriting Software Replace Human Copywriters? December 10, 2018
• B2B Copywriting vs. B2C Copywriting – Is There Really a Difference? December 3, 2018
• Direct Response Marketing Design – Minimalism vs. Busy vs. Ugly November 22, 2018
• Copywriting Research: 15 Tips for Dissecting Your Target Audience November 15, 2018
• Copywriting Questions to Expect from a Freelance Copywriter November 8, 2018
• Keyword Clusters: SEO Copywriting on Steroids November 1, 2018
• What Is Direct Response Marketing? October 23, 2018
• Multiply Your Time with An SEO Email Content Recycling Program October 16, 2018
• My 1-2-3 SEO Content Marketing Strategy October 7, 2018
• What Is SEO Copywriting? October 1, 2018
• How to Write for the Web: 5 Simple Tips to Improve Readability September 24, 2018
• A Copywriter Confesses: When Conversion Rates Matter Less than Traffic September 17, 2018
• Email Metrics: Everything You Know Is Wrong September 10, 2018
• One Copywriting Emotion to Rule Them All: Primal Fear September 3, 2018
• How to Write Sales Copy without Lifting a Finger: The Copywriting “Magic Bullet” August 25, 2018
• Kill “Blank Page” Syndrome in Copywriting, Once & For All August 18, 2018
• Magic Copywriting Bullets: The Feature-Bennie Bullet August 11, 2018
• Structure of a Sales Promotion: Remember It with This Easy Acronym August 3, 2018
• Selling vs. Telling in Email Marketing July 25, 2018
• Why Should I Have a Blog? (3 Major Benefits) July 18, 2018
• Outlining in Copywriting vs. “Pantsing” July 11, 2018
• My SEO Copywriting Template July 4, 2018
• 10 Headline Words to Instantly Crank Up Click-Through Rates May 23, 2018
• 5 Reasons Your Email Marketing Doesn’t Make Money (And 5 Fixes) May 16, 2018
• What Is a Hub and Spoke Content Model? May 9, 2018
• How to Create a Content Pyramid May 2, 2018