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Nathan T Warne
Freelance B2B, Tech, & Direct Response Copywriting
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Tag Archives: Advertising

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Structure of a Sales Promotion: Remember It with This Easy Acronym

Copywriting, Direct Response CopywritingBy Nathan T WarneAugust 3, 2018

The structure of a sales promotion used to be a mystery to me. Beyond the headline and the close, I had no idea what its other elements were, much less how to place them. After years of writing, practicing, and studying, it gradually became clearer and clearer. Here it is: Headline – This is the…

Nathan T Warne
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