Want to know how to write for the web? Then you need to start with one important concept: readability. Today, clarity and readability have become more important than ever. People are busier … attention spans are shorter … reading surfaces are smaller. Plus, we’re living in an ocean of noise. Everyone and their grandmother are…
“Why should I have a blog?” Years ago, I asked myself the same question. As a content marketing and copywriter, I’ve written extensively for clients’ blogs. But if you can get business through other channels, what’s the point of having a blog? I won’t say that blogs are for everyone, but they are cheap and…
Headline words and click-through rates are like 2 peas in a pod. One strongly, strongly impacts the other. Now, the FUDders at Google will have you believe that if you just “write great content” then people will come. But this isn’t Field of Dreams… This is marketing. In other words, it’s more about how you…
