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Nathan T Warne
Freelance Copywriting, Marketing, & Design
Nathan T Warne

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    Magic Copywriting Bullets: The Feature-Bennie Bullet

    August 11, 2018

    There are many types of copywriting bullets, but one of the best is the feature-bennie bullet (i.e., feature-benefit). At least, that’s what I call it. If you’ve done your research and your copy outline, then you should know your features and benefits inside out. In short, feature-bennie bullets combine a feature and a benefit into…

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