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Nathan T Warne
Freelance Copywriter & Content Marketer
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Tag Archives: Copywriting Emotions

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One Copywriting Emotion to Rule Them All: Primal Fear

Copywriting, Direct Response CopywritingBy Nathan T WarneSeptember 3, 2018

A “copywriting emotion” is an emotion that copywriters target in order to compel action. In DigitalMarketer.com’s direct response copywriting certification course they listed 37 — which I believe they got from Bob Bly, but I’d have to double check. The list includes emotions such as: Curiosity Optimism Loneliness Fear Vanity To name just a few.…

Headline words have a big impact on click-through rates

10 Headline Words to Instantly Crank Up Click-Through Rates

Copywriting, SEO CopywritingBy Nathan T WarneMay 23, 2018

Headline words and click-through rates are like 2 peas in a pod. One strongly, strongly impacts the other. Now, the FUDders at Google will have you believe that if you just “write great content” then people will come. But this isn’t Field of Dreams… This is marketing. In other words, it’s more about how you…

Nathan T Warne
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