Tag Archives: Copywriting Emotions

One Copywriting Emotion to Rule Them All: Primal Fear

September 3, 2018

A “copywriting emotion” is an emotion that copywriters target in order to compel action. In DigitalMarketer.com’s direct response copywriting certification course they listed 37 — which I believe they got from Bob Bly, but I’d have to double check. The list includes emotions such as: Curiosity Optimism Loneliness Fear Vanity To name just a few.…

10 Headline Words to Instantly Crank Up Click-Through Rates

May 23, 2018

Headline words and click-through rates are like 2 peas in a pod. One strongly, strongly impacts the other. Now, the FUDders at Google will have you believe that if you just “write great content” then people will come. But this isn’t Field of Dreams… This is marketing. In other words, it’s more about how you…