One Copywriting Emotion to Rule Them All: Primal Fear
A “copywriting emotion” is an emotion that copywriters target in order to compel action. In DigitalMarketer.com’s direct response copywriting certification course they listed 37 — which I believe they got from Bob Bly, but I’d have to double check. The list includes emotions such as: Curiosity Optimism Loneliness Fear Vanity To name just a few.…
