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Nathan T Warne
Freelance Copywriting, Marketing, & Design
Nathan T Warne

    Tag Archives: Copywriting Emotions

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    CopywritingDirect Response Copywriting

    One Copywriting Emotion to Rule Them All: Primal Fear

    September 3, 2018

    A “copywriting emotion” is an emotion that copywriters target in order to compel action. In DigitalMarketer.com’s direct response copywriting certification course they listed 37 — which I believe they got from Bob Bly, but I’d have to double check. The list includes emotions such as: Curiosity Optimism Loneliness Fear Vanity To name just a few.…

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    CopywritingSEO Copywriting

    10 Headline Words to Instantly Crank Up Click-Through Rates

    May 23, 2018

    Headline words and click-through rates are like 2 peas in a pod. One strongly, strongly impacts the other. Now, the FUDders at Google will have you believe that if you just “write great content” then people will come. But this isn’t Field of Dreams… This is marketing. In other words, it’s more about how you…

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