Outlining in Copywriting vs. “Pantsing”

Good copywriting doesn’t appear from thin air. “Pantsing” may be a good way to let the ideas flow freely, but outlining in copywriting ensures your ideas stay organized and on-target. Now, some pantsers may not want to hear this, but outlining and pantsing aren’t enemies. Here’s an example that proves my point. In college, I…

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