B2B CopywritingCopywritingDirect Response Copywriting

One Copywriting Structure to Rule Them All

There are almost as many copywriting structures as there are copywriters. While researching this article, I came across one article that listed several dozen structures. But there’s a major problem with copywriting structures… They are simply tactics. When you study copywriting, it’s important to understand strategy and principles … not just tactics. To illustrate the…

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Content Marketing

How to Build Authority with Content Marketing

This week, we’ll look at four key ways to build authority with content marketing. Content marketing — perhaps the biggest marketing trend of the digital age — can be used to help you create: Authority Expertise Thought leadership A platform for your ideas And much more. First, let’s briefly recap what content marketing is. Then…

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