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Nathan T Warne
Freelance Copywriting, Marketing, & Design
Nathan T Warne

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    What Dell Can Teach Us About B2B Copywriting

    April 8, 2019

    What can Dell teach us about B2B copywriting? A lot, as we’ll soon see — in this article, we’ll examine their report, Realizing 2030: The Future of Work. And we’ll find out how they secretly leverage emotion to make a persuasive B2B sales argument. But wait…? Isn’t B2B copywriting supposed to persuade with logic ……

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