What Dell Can Teach Us About B2B Copywriting
What can Dell teach us about B2B copywriting? A lot, as we’ll soon see — in this article, we’ll examine their report, Realizing 2030: The Future of Work. And we’ll find out how they secretly leverage emotion to make a persuasive B2B sales argument. But wait…? Isn’t B2B copywriting supposed to persuade with logic ……