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Nathan T Warne
Freelance Copywriting, Marketing, & Design
Nathan T Warne

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    Email CopywritingEmail Marketing

    Why Your Customer, Sally, Buried Your Email

    January 15, 2019

    Ever wonder why your emails are getting ignored? Of course, there are many possible causes. The headline may be weak Your email’s timing may be off She may not be ready to buy from you And so on. As we’ll see below, though, there’s another factor that should be targeted first and foremost — which…

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    Email Marketing

    Email Metrics: Everything You Know Is Wrong

    September 10, 2018

    Email metrics come in many shapes and sizes … open rates … click-throughs … subscribes … unsubscribes … bounces … ROI … share rate … list growth rate. You get the idea. But do all of these metrics really matter? Email Metrics Analysis Paralysis Analytics can be good or evil, depending on how the data…

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    Direct Response MarketingEmail Marketing

    Selling vs. Telling in Email Marketing

    July 25, 2018

    Selling vs. telling – which one wins the ROI showdown? Lots of folks don’t like to sell, but selling is how you grow business. And it’s the essence of direct response marketing, one of the most fundamental internet marketing strategies. If you want to make money, then you have to sell. But that’s not saying…

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    Content MarketingEmail CopywritingEmail Marketing

    5 Reasons Your Email Marketing Doesn’t Make Money (And 5 Fixes)

    May 16, 2018

    If your email marketing doesn’t make money, then your content strategy may be to blame. Here are 5 common reasons that emails fail to engage, convert, and sell: 5 Reasons Your Email Marketing Doesn’t Make Money 1. Your content is boring The Problem: Boring content kills … it kills conversion rates, engagement, interest, and sales.…

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