Ever wonder why your emails are getting ignored? Of course, there are many possible causes. The headline may be weak Your email’s timing may be off She may not be ready to buy from you And so on. As we’ll see below, though, there’s another factor that should be targeted first and foremost — which…
Email metrics come in many shapes and sizes … open rates … click-throughs … subscribes … unsubscribes … bounces … ROI … share rate … list growth rate. You get the idea. But do all of these metrics really matter? Email Metrics Analysis Paralysis Analytics can be good or evil, depending on how the data…
Selling vs. telling – which one wins the ROI showdown? Lots of folks don’t like to sell, but selling is how you grow business. And it’s the essence of direct response marketing, one of the most fundamental internet marketing strategies. If you want to make money, then you have to sell. But that’s not saying…
If your email marketing doesn’t make money, then your content strategy may be to blame. Here are 5 common reasons that emails fail to engage, convert, and sell: 5 Reasons Your Email Marketing Doesn’t Make Money 1. Your content is boring The Problem: Boring content kills … it kills conversion rates, engagement, interest, and sales.…