Nathan T Warne

Marketing & Copywriting Solutions for a Digital-First World

5 Digital Transformation Trends Fueled by COVID-19

COVID-19 has accelerated digital transformation and technological adoption in a number of sectors. Though the crisis has massively disrupted supply chains, productivity, consumption, and financial markets, those very same disruptions have compelled companies around the globe to rethink the way they operate. Every industry has been affected differently by the crisis, but there is one…

Read more

Marketing Statistics and Research Recap: October 2019

Marketing is changing as quickly as the digital ecosystem. In this article, we’ll explore some of the top marketing statistics, trends, and research that affect marketers in 2019, 2020, and years ahead. The research below focuses on: Both B2B and B2C marketing statistics Marketing statistics related to specific marketing fields — namely, content marketing, video…

Read more

One Copywriting Structure to Rule Them All

There are almost as many copywriting structures as there are copywriters. While researching this article, I came across one article that listed several dozen structures. But there’s a major problem with copywriting structures… They are simply tactics. When you study copywriting, it’s important to understand strategy and principles … not just tactics. To illustrate the…

Read more

AI Copywriting Revisited: Doomsday for Copywriters, Big Bucks for SMBs

AI copywriting has already arrived. In certain contexts, it already outperforms humans. Given the right conditions, AI copywriting software beats humans basically all the time. For instance, I previously covered Baidu’s AI Copywriter, which can: Write better product copy than humans Pass the Turing test Spit out 20,000 lines of copy per second As mentioned,…

Read more

5 Common Sales Funnel Mistakes

Sales funnels are common, and so are these mistakes… Avoid these and don’t be surprised if you double conversions and ROI in one fell swoop. 5 common sales funnel mistakes In no particular order, here they are: 1. Generic Thank You Page Generic thank you pages don’t give customers any reinforcement. They don’t: Reinforce the…

Read more

“Should Your Content Marketing Sell or Tell?” Is the Wrong Question

“Should your content marketing sell or tell?” is the wrong question. Some marketing professionals have gone ahead and offered in-depth answers to this question. In my opinion, they’re answering this wrongly formulated question for one of two reasons: They view general advertising as the only true marketing model They view content marketing as serving only…

Read more

Direct Response Marketing Design – Minimalism vs. Busy vs. Ugly

When it comes to direct response marketing design, decades of testing have revealed that ugly design outperforms “beautiful” design trends all the time. If you are familiar with traditional direct response marketing, you probably know this already. However, this goes against the common wisdom you’ll hear from designers, who promote minimalist, aesthetically pleasing design. The…

Read more

What Is SEO Copywriting?

If you want to grab the attention of machines and people, then SEO copywriting is your golden ticket. SEO copywriting combines the best of both marketing functions – conversion-focused copywriting and traffic-getting SEO. SEO copywriting an essential skill for every copywriter to have. Fortunately, it’s far easier to acquire than direct response copywriting. So What…

Read more

5 Reasons Your Email Marketing Doesn’t Make Money (And 5 Fixes)

If your email marketing doesn’t make money, then your content strategy may be to blame. Here are 5 common reasons that emails fail to engage, convert, and sell: 5 Reasons Your Email Marketing Doesn’t Make Money 1. Your content is boring The Problem: Boring content kills … it kills conversion rates, engagement, interest, and sales.…

Read more

Welcome to My New Blog

Welcome to my new blog at nathantwarne.com. As clients and business associates know, I have been using rawenglish.com as my main website since 2012. However, because I also offer other services — such as design and website creation — “RAW English” felt a bit constraining as a brand name. So now I’ve made the move…

Read more

I apologize for the mess!

My website is currently under construction.

To contact me, email nathan@nathantwarne.com