Nathan T Warne is a copywriter and content marketer who loves digital marketing, technology, and design. To get in touch, email nathan@nathantwarne.com.

One Copywriting Structure to Rule Them All

There are almost as many copywriting structures as there are copywriters. While researching this article, I came across one article that listed several dozen structures. But there’s a major problem with copywriting structures… They are simply tactics. When you study copywriting, it’s important to understand strategy and principles … not just tactics. To illustrate the…